Portfolio
Heineken
Try January 2022
We created a campaign that rebranded the dreary, negative "Dry January" into a month full of new experiences for consumers. Meet: Try January. With the help of Heineken's alcohol-free 0.0 beer, Try Jan-ers could have more fun with the annual tradition than ever before, and win exciting prizes along the way.
Summer Slim Can Launch
Heineken was planning to launch its new Slim Cans nationwide in summer 2022, so we pitched a campaign that involved a partnership with BruMate, and the chance for consumers to win limited-edition koozies to elevate their summer style.
Los Angeles Football Club Partnership
Heineken wanted to offer Southern Californians a chance to win 2022 season tickets for one of their sponsored football teams, LAFC. Enter: headlines with references to the LAFC fan chants, Banc stadium and other team mottos.
Another Round Another Rally Fundraiser
Heineken was hosting a Bay Area fundraiser for Another Round Another Rally, which provides relief for bar and restaurant workers, so we connected with consumers through relevant headlines and a chance to win tickets to San Fran's Outside Lands festival.
© 2022 by Ray Morgan Long.